Markt Freiruum and Märlisunntig 2024 — Zug
Two market appearances in Zug, similar feedback to Cham — and a few encounters that keep us going on this path.
2024 was a year in Zug for VestaTea. Two market appearances: the Markt im Freiruum in Autumn, and the traditional Märlisunntig during Advent.
The feedback was similar to Cham 2023. The majority of passers-by prefer tea cheap and fast — ideally in tea bags. Premium loose-leaf tea, with the stories of the gardens behind it, is still an unfamiliar concept for many.
And yet this year, too, there were a few motivating encounters — people who are genuinely curious, who ask, who taste, who come back. These few but authentic connections are what encourage us to keep going on this path: to bring high-quality, healthy tea to Switzerland.
It is a long road. But every real moment makes it the right one.