Zug Open 2025 — Cold Brew in the VIP Tent

I'm a big sports fan myself — but more on the doing side than the watching side. Tennis is one of the few exceptions. Anyone who grew up watching Roger Federer and Rafael Nadal naturally learns to follow a match differently. All the better, then, to be part of the action at the Zug Open 2025. During three very hot summer days, we served our cold-brewed tea in the VIP tent — a welcome alternative to champagne and water, especially in that heat. Cold-brew tea is a world of its own: hours of steeping in cold water draw entirely different aromas from the leaf than hot brewing — softer, sweeter, less astringent. Exactly right for guests who need a moment between matches. Three days, many encounters, not a single cocktail missed.